The Internet was supposed to disrupt the middlemen. Yes, it created some peer-to-peer technology and services.
However, middlemen are doing better than ever. Uber and Airbnb, with their lack of hard assets, are quintessential middlemen.
In the travel world, Expedia, Priceline, Kayak, and Booking.com are also middlemen par excellence.
The Internet was supposed to level the playing field and disrupt monopolies. Today, Expedia and Priceline control 95% of the US Online Travel Agency (OTA) market. Just three travel companies (Amadeus, Sabre, and Travelport) own at least 90 percent of the Global Distribution Systems market share.